The investment rationale is very simple – investing in companies that have not yet experienced the highest percentage growth they will potentially achieve in the growth arc of their business, all the while benefitting from the illiquidity premium embedded in the asset class. Investing in the equity of privately held businesses has been an attractive opportunity for high net worth investors for several decades, and professional management has never been more important as the dispersion of results within the asset class exceeds that of nearly all risk assets. Manager selection matters. Process matters. Our pursuit of private equity strategies to supplement traditional investment allocations is a passion of ours. From direct investment, to secondary offerings, to primary offerings with best-of-breed private equity managers, the attention given this space at The Bahnsen Group is a key outside of the box differentiator. We provide this value with an insatiable pursuit of options, followed by a meticulous due diligence process, and ultimately a wide array of access and opportunistic selection.